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“You can know where you are going only if you know where you were.” The legendary documentary writer James Burke referred to the story, but this quote is easily applied to marketing.

A marketing plan without checking Internet marketing results in wasting funds for additional initiatives and gaps in strategy. Often marketers do not conduct in-depth analysis, because it is a terrible and time-consuming process.

Daily close work with marketing prevents you from objectively imagining where you are. This article will help outline a plan for how to assess the presence on the Internet and optimize efforts.

General issues

Before solving specific problems, consider the marketing strategy in general. If the marketing plan does not have a goal or it is not accurate, then it is useless to focus on improving specific instruments.

The questions at this stage may seem too simple. But their thorough analysis will help to see the truth about the business and marketing strategy.

  1. What is the current state of your business?
  2. How does your marketing strategy affect the market?
  3. What business goals do you expect from improving marketing?
  4. How does the success for your company look like?
  5. How can marketing contribute to this success?

To tune into success, it is necessary to determine it. A detailed action plan requires a clear understanding of the success criteria. A sober assessment of the state of affairs is extremely important because all future efforts will be compared with this basic standard.

The next step is to determine how marketing will affect profit. In the end, this is the only function of marketing. To assess the strategy and development plan, you need to understand how marketing interacts with the business.